resume

Tamara Siem

18787 Center Ln • Sterling, CO 80751

Professional Profile

Innovative creative UI/UX designer that is proficient at creating simple and seamless customer-focused products and websites that are visually appealing and delight the user. Driven, goal-oriented, hardworking and passionate with exceptional leadership and communication skills that align user needs with business goals.

Skills

UI/UX Design • Design Strategy • Artistic Development • Wireframing • Prototyping • Usability Testing • User Persona Development User Flow/Journey • Behavior Mapping • Cross-Functional Communication • Relationship Management • Project Lifecycle Management • Team Leadership • Content Strategy • Marketing Management • Quality Assurance • Metrics/Analytics

Experience

Sr. UX/UI Designer - ASRC Federal USDA 2019-2023 | DOI 2023 - Present

Sr. UX/UI Designer at ASRC Federal for USDA | NRCS, and currently at DOI. Responsible for creating, maintaining, and supporting various projects, including hands-on product design, cross-team collaboration, and working with government stakeholders to ensure their vision comes to life all while keeping the user’s needs first.

• Created a design system and helped initiate a CORE-UI component library to be used by developers across various platforms.
• Successfully established tools and processes for an expanding design team, and helped lead a UX/UI centered way of thinking
with our government partners.

Sr. Visual Designer - RICOH USA, Inc. 2016 - Present

Principal Sr. UI/Visual Designer for MyRicoh product line. Responsible for creating, maintaining, supporting, and updating the overall visual direction for the MyRicoh product line, as well as providing support to several other Ricoh divisions. Effectively collaborate with the Front End Development team as well as Information Architects to create a simple yet cohesive visually appealing user interface, all while maintaining company guidelines and standards.

   • Continually updating and enhancing the overall Ricoh visual language, design system and UI library style guides, including
      module development.
   • Create visual designs that effectively communicate product function and brand identity, and create complex interactive
      experiences for product, and web interfaces.

UX/UI Designer - IHS Markit 2013 - 2016

Principal UI/UX Designer for all Maritime & Trade PIERS products and e-commerce websites. Overall responsibility for providing the UI/UX strategic direction and design for all product lines to be sure there was a cohesive, intuitive and engaging user experience. Continually monitored and implemented new product features to keep the user delighted and make the products habit-forming, all while maintaining business needs.

   • Effectively created and maintained product lines, and an e-commerce website - ensuring a seamless end-to-end user
      experience
   • Successfully maintained open communications with all areas of the business from directors, product managers, developers and
      sales teams.

UI/UX/Web/Graphic Design - LearnNow, LLC (formerly appdev) 2009 - 2012

Designed and implemented broad range of revenue-generating websites, managing the content, social media networks and web content management systems. Managed and implemented the initial set-up, ongoing management, monitoring and troubleshooting of websites. Collaborated with internal web developer and oversaw website operations, functional improvements, usability testing, and other related enhancements.

   • Effectively analyzed campaign performance data and created internal metrics reporting for the leadership team, providing the
      technical knowledge in the design and support of company websites.
   • Successfully applied compelling aesthetics, layout and design principles to graphics and other content for websites, mobile
and social media.

Marketing/Graphic Design - AppDev Products, llc 1999 - 2008

Developed strategic marketing efforts, contributing to writing and design of a variety of marketing communications including websites, emails, landing pages, and sell sheets. Lead design on most projects, collaborating on a daily basis with senior leadership to create marketing campaigns and promotions to drive revenue for both online and print. Outline strategic plans and tactical solutions to drive sales. Collaborated with all areas of the organization to ensure smooth design and approval processes, work with software development schedules and maintained the information throughout the life of the project.

• Effectively created and maintained a variety of materials for sales team, including detailed documentation of course offerings.
• Successfully managed social media programs, including Facebook, Twitter, LinkedIn and blogs.

Technical Expertise

Adobe Creative Suite • Figma • Sketch • UXPin • HubSpot • Microsoft Office Suite • Expressions • QuarkXpress

Education

Bachelor of Arts
Major: Mass Communications
Minor: Art
Mankato State University