Enterprise Solution

Trade data research tool built for large companies. It helps businesses by bringing together shipment details, partner relationships, and company demographics into one intuitive platform. It also combines data downloads with a dynamic dashboard, giving enterprise users powerful insights in a single, easy‑to‑use product.

Problem

The product needed a refreshed design that would modernize the interface and create a more intuitive experience for users. At the same time, the admin portal required a cleaner, more functional layout that could better support customer needs and make the overall experience feel more cohesive.

My Role

I was responsible for all UI/UX design elements of the product. While I couldn’t change the core functionality, I had more creative freedom with the admin portal.

Challenges

The task was a strict redesign of an existing product without altering how it worked. The product itself combined data downloads with a dynamic analytics dashboard, so the challenge was to refresh the look and feel while keeping the structure intact.

Discovery & Research

Because my scope was limited, I didn’t need my usual full discovery process. I still gathered insights to develop personas and spent most of my time learning how customers used the product. This helped me identify enhancements I could make within the boundaries of the existing functionality.

Solution

This was one of the more difficult projects I’ve worked on. I often wanted to change the functionality to create a more efficient experience, but my role was to redesign, not restructure. I kept the overall framework in place and focused on improving the interface. Key updates included a left navigation bar for easier access and a redesigned admin portal that offered a cleaner, more intuitive experience.

Summary & Reflection

The product launched successfully, and although I left the company shortly after, I know customers responded positively to the new design and enhancements.

This project was a success, but it was also one of the most challenging for me. I had to resist the urge to change functionality and instead focus on what I could improve. The experience taught me to lean on the expertise of others, strengthen my communication across teams, and stay focused on the areas where I could make the biggest impact.